Anthropology of humor Movie Review Example | Topics and Well Written Essays - 500 words

Anthropology of humor - Movie Review Example Satire is amusing because it is based on some element or kernel of truth (Brown & Paul, â€Å"Thank You For Smoking: Learning About Politics†). This motion picture may be aptly labeled a multi-layered caricature of the American modern society because it portrays the career-focused Nick Naylor, a ‘lobbyist’ divorcee as the main character, as well as the milieu where he moves in. Indeed, there couldn’t have been any other better actor to portray the role of a smooth talker, loving father, passionate career-person, depressed ex-employee, enlightened parent and glib-expert on the rebound. Furthermore, the plot doesn’t just work along the lines of smoking, career, family and divorce. The story has other sub-plots which make it a unique and amusing film in its own right, touching on topics of sex, manipulation, business, power and contemporary politics among other things. Being a travesty of sorts, the title Thank You For Smoking is used to emphasize Nickà ¢â‚¬â„¢s perspective of being a great speaker who can always hold his audience to empathize with his cause. Speaking on behalf of the tobacco industry is, in itself, already a cause that is not justifiable since it is open knowledge that cigarettes and tobacco are directly linked to lung cancer.

Multiattribute Theory of Wal-Mart Essay Example | Topics and Well Written Essays - 750 words

Multiattribute Theory of Wal-Mart - Essay Example The relative personal importance of each attribute was considered on a scale of 1-10 and indicated. Similarly, each belief about the establishments was scored on a scale of 1-10. Finally, the Multiattribute index for each firm was computed using the Fishbein model’s formula. The purpose of this study was to determine whether scored attributes and beliefs of establishments correlate to the purchasing behavior of the consumer (Deb & KÃ ¶ksalan, 2010). The study revealed that the scored attributes and beliefs do not correlate to the purchasing behavior of the consumer. Kmart was found to have the highest index of 298 followed by Wal-Mart with a score of 271. The establishment with lowest score was Sears with 187. So, there was a perceived difference in the overall score of attributes. This means that the beliefs concerning various attributes vary from one establishment to another. In terms of the price, which is rated as highly important, of the various establishments, K-Mart is believed to have fair prices, followed by both Wal-Mart and Sears, which have equal ratings. The belief that a certain store charges lower or higher prices as compared to other stores influences the purchasing behavior of the buyers (KÃ ¶ksalan & Sagala, 1995). Convenience, quality, guarantee of satisfaction and job security were also rated highly in terms of importance, with each having a score of at least 7. However, their scores of believes vary from one establishment to another. Wal-Mart has the highest score in terms of quality followed by K-Mart, while Sears has the lowest score of 3. Both Wal-Mart and K-Mart are rated equally in terms of convenience and satisfaction guarantees. Variety, wages, good neighbor, and environment protective are all rated with scores of not more than 5, in terms of importance. Even in terms of believes, they still rated below 5. This means that these attributes may not matter so much to a buyer when making a purchase. This attributes are clearly known